We provide 360 degree support at the point of sale for our long-standing customer Microsoft.
Microsoft/Xbox POS support
Success story
Customer:
Microsoft Österreich GmbH
Area:
POS services
Facts
Our POS team looks after publicity, supporting and promoting recommendations and sales for the Microsoft product groups Office; Office Mac, Surface, hardware, Windows phone and Xbox.
Execution
Sales promotion
- Carrying out product demonstrations for all Microsoft product group for sales personnel and end consumers
- Carrying out sales talks about all Microsoft product groups for end consumers
Sales training and commitment
- Carrying out regular product training for all Microsoft product groups with sales personnel
- Sales personnel enthusiasm for Microsoft products to achieve increased recommendation rates in sales talks
- Enhancing awareness with sales personnel using the Microsoft Online learning platform microsoft.expertzone.at and other training documents & tools provided by Microsoft.
Field merchandising
- Guaranteeing programme and campaign execution in the defined retail stores.
- Field merchandising within the Microsoft product group
Further training/self-study
- Promoters continuously study with the goal of building up as much comprehensive knowledge as possible about Microsoft product groups
Event promotion/roadshows/shopping centre tours
- Carrying out special promotions for product launches and at events
- Shopping centre tours and roadshows to present the complete Microsoft product range
POS furniture
- Designing and building POS furniture and systems to optimally present the products.
Result
- Direct and permanent support of the most important retail channels, assisting sales representatives
- Successful product launches for Windows 8, Microsoft Surface & Windows 10
- Sales promotion for the products
- Microsoft specialists are available for enquiries and problems from customers and staff.
