Sony sales promotion

Success story

Sony Europe Limited

POS services


High-quality retail areas and products needing explanation require experts. That's why Sony decided to let our promoters look after their products and materials. Always on-site, they know the USPs and are in the position to skilfully draw attention to these –  whether in a sales pitch or through merchandising.


In addition to permanently supporting the large retailer, "on call" deployment was also used, e.g for sales campaigns and events.

  • Sales promotions for BRAVIA, digital photography, audio
  • Supervision of 50 temporary and 5 full-time staff
  • Merchandising and training activities
  • POS decoration tours
  • Roadshows


  • Continuous and permanent supervision of the most important retail channels by a long-term POS team
  • Sony product sales promotions