Sony sales promotion
Sony Europe Limited
High-quality retail areas and products needing explanation require experts. That's why Sony decided to let our promoters look after their products and materials. Always on-site, they know the USPs and are in the position to skilfully draw attention to these – whether in a sales pitch or through merchandising.
In addition to permanently supporting the large retailer, "on call" deployment was also used, e.g for sales campaigns and events.
- Sales promotions for BRAVIA, digital photography, audio
- Supervision of 50 temporary and 5 full-time staff
- Merchandising and training activities
- POS decoration tours
- Continuous and permanent supervision of the most important retail channels by a long-term POS team
- Sony product sales promotions